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27 November 2018

Social Media Marketing: Then and Now

Social media is very much a part of our daily lives. In fact 8 in 10 Australians are active users on one or more platforms. Many users have their own intentions for use on social media. Whether it be keeping in touch with others, enjoying and sharing entertaining content or keeping up to date with […]

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13 November 2018

11 Reasons Why Video Marketing Is The Future

We are living in a digital world that is constantly evolving each day. Consumers are now able to consume content on more devices than ever before. It began with computers and laptops, but recently the horizon has been expanded with the popularisation of smart phones and tablets. As technology advances, the prices drop making it […]

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16 October 2018

9 Customer Retention Strategies That Work

What is Customer Retention? Customer retention rate is how a company manages to maintain its paying customers over a period of time. Managing your customer retention rate is a greatly important part of making your business sustainable. Picture your business as a colander, a low retention rate is like filling it with water. Sure, there’s […]

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27 September 2018

14 Words To Ban (or avoid…) & Ones To Use Instead!

Connecting with your audiences through language is key. It can inspire them to take desired actions, open emails or even make a purchase. Words have the ability to motivate but can also work as red flags for things to avoid. Therefore, we’ve compiled a list of marketing words you should BAN or avoid and one’s […]

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20 September 2018

Marketing Funnel To Guarantee Quality Conversions

Have you had a marketing expert use the term ‘marketing funnel’ and your eyes glaze over not knowing exactly what they’re talking about? We hear it all the time! Funnels are highly beneficial to your business marketing strategy. When you get visitors to your website – you want them to take a certain action, this […]

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