The last couple of years has indeed been tough on commerce and even harder for those in the hospitality industry. Some businesses sunk, while others took advantage of new opportunities and hit the ground running. So, what did these successful businesses do that allowed them to keep their doors open and grow despite the turmoil? […]
Read MoreWe know how well high-quality, engaging, and informative content can improve your lead generation and brand building. It’s impossible to have a content marketing strategy without content, but how well you use internal linking and external linking can also have a significant impact on its performance. Read on to learn how you can use internal […]
Read MoreWith so many businesses using online marketing, getting more creative than your competition is essential. If you want to stand out, you need to take advantage of new platforms as they become available. Clubhouse and TikTok are two recent versions, but there are other platforms you can use to extend your reach. You can also […]
Read MoreHub and Spoke content marketing is a content marketing model in which you publish content and then create multiple pieces of branching content that you use to target specific types of customers. You may have one piece of content that serves as the hub and other articles that you use to address objections, concerns, or […]
Read MoreWhat is the Mere Exposure Effect? The mere exposure effect is a psychological phenomenon that causes people to prefer something because it is familiar. An excellent example of the mere exposure effect in action is when you choose between two products at the grocery store, one familiar and one you haven’t tried before. People will […]
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